Why Public Relations?

First for Women Sept 2010 Susan Irby_Page_2

Chef Susan Irby featured in First for Women magazine

A strategic public relations campaign is essential for building consumer awareness of a new book, product, or brand by developing and distributing relevant and timely information and messages, preserving and promoting brand identity, and controlling and responding to the general public and media in a professional and consistent manner.

A strategic public relations campaign enhances any established marketing and advertising campaign, as it provides media exposure to key audiences that might not be reached otherwise. Equally important is the fact that coverage in newspapers, magazines, and on the Internet, radio, or television carries the endorsement of a third-party, which gives your product valuable credibility with consumers.

Why The Trina Kaye Organization?

The Trina Kaye Organization (TKO) has the experience, skills, and resources to develop and implement a dynamic and successful strategic public relations campaign that will increase consumer awareness and promote brand identity.

As a publicist, I focus on promoting branded personalities, non-fiction books and authors, and the culinary industry — it is my specialty, passion, and business, for over 20 years.  I take pride in each and every book, author, chef, restaurant, food product manufacturer, and personality I work with.

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Chef Jacques Haeringer featured in 8-page article in Better Homes and Gardens

I have placed my clients on national television networks and cable channels, such as NBC, MSNBC, CBS, ABC, Fox and CNN. A sampling of specific television show placements includes: The Today Show, Good Day New York, Daytime TV, The Talk, Fox and Friends, Weekend Today, ABC World News Now, and CBS News. She has also placed clients in the following national print media: The Associated Press, The New York Times, The Washington Post, The Wall Street Journal, The Boston Globe, The Christian Science Monitor, The Los Angeles Times, USA Today, Time Magazine, People, Family Circle, Southern Living, Better Homes and Gardens, Cosmopolitan, Bon Appétit, Healthy Cooking, Eating Well, Food & Wine, along with regional and state-wide publications.

Radio is also an effective vehicle to promote your product or brand. I have secured interviews for my clients on NPR, Westwood One Radio Network, Sirius XM Satellite Radio, CRN Digital Talk Radio, and Business Talk Radio, as well as local and regional radio programs across the country.

What TKO Can Offer

Getting your name or product out there can be daunting, not to mention time consuming.  As a promotion specialist, I understand the time, energy, and passion that goes into creating a product or developing a service. But you can’t sell something no one knows about.

That’s what I’m here for. The Trina Kaye Organization specializes in developing and implementing a comprehensive public relations campaign that promotes your brand, book or product to newspapers, magazines, radio and television shows across the country.

Los Angeles Times Coverage of October Unprocessed

Andrew Wilder’s “October Unprocessed” challenge featured in the Los Angeles Times