Developed and implemented an ongoing PR campaign to build brand awareness for LifeSize, a portion-control weight loss system.

Media outreach to health, fitness and nutrition editors at newspapers, magazines, online sites, bloggers, radio and television.  Media placements include:

  • Feature article in the Los Angeles Times and McClatchy News Service syndication January 19, 2013
  • Featured in DIETSINREVIEW.COM
  • Product review featured on ABOUT.COM February 22, 2013
  • Radio interview on nationally syndicated radio show, Mancow in the Morning December 2012
  • Feature story on ABC 7 Eyewitness News News, Los Angeles, CA January 23 2013
  • Feature story on KCBS 2 News, Los Angeles, CA October 8, 2012
  • Review featured on The Huffington Post January 18, 2013
  • Featured in Child Guide Magazine, January/February 2013 issue
  • Radio interview on What’s Cooking with Luca, WKBK, NH/VT/ME/MA January 10, 2013
  • Radio interview on The Good Life, KNSS 1330 AM, Wichita, KS November 10, 2012
  • reviews on various parenting sites, blog sites and regional newspapers and magazines