Developed and implemented a brand building PR campaign for Dr. Ben Michaelis prior to the publication of his first book.
Media placements included:
- interviews on the nationally syndicated television show, Daytime TV
- interview on Home & Family on The Hallmark Channel
- byline articles and interviews in various parenting and senior publications and websites such as SeniorLiving.com, HealthyAging.com; SheKnows.com;
- regional radio interviews
- contributing articles on The Huffington Post
The PR campaign has expanded Ben’s profile nationally and lead to his recent appearance on NBC’s Today