Developed and implemented a brand building PR campaign for Dr. Ben Michaelis prior to the publication of his first book.

Media placements included:

  • interviews on the nationally syndicated television show, Daytime TV
  • interview on Home & Family on The Hallmark Channel
  • byline articles and interviews in various parenting and senior publications and websites such as,;;
  • regional radio interviews
  • contributing articles on The Huffington Post

The PR campaign has expanded Ben’s profile nationally and lead to his recent appearance on NBC’s Today