Develop and implement a PR campaign to launch new cookbook by Chef Jeffrey Weiss. The book was featured in:
- Restaurant Hospitality magazine (September 2014)
- National Barbecue News magazine (July 2014)
- National Culinary Review (April 2014)
- The Los Angeles Times (April 10, 2014
and various newspapers and blog sites across the country.
Jeff Weiss was featured in a cooking demo on Home & Family on The Hallmark Channel June 20,2014