Launched promotional campaign for the October Unprocessed month-long healthy-eating challenge. The goal was to increase participation from 6,000 in the previous year to 10,000 in 2013. By the end of the month, more than 17,000 people took the pledge.

The campaign included radio interviews across the country as well as coverage in local newspapers and television in Los Angeles and Philadelphia.

The campaign also expanded brand-name recognition for Andrew Wilder’s blog, Eating Rules, as well as the annual October Unprocessed challenge.