Here is a sampling of some of the media placements Trina has achieved on behalf of her clients.

The New Charcuterie Cookbook by Jamie Bissonnette

Developed and implemented a PR campaign to launch the publication of The New Charcuterie by James Beard Award-Winning Chef Jamie Bissonnette.  Placements include:

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Beth Warren

develop and implement a PR campaign to build brand awareness for Beth Warren, Certified Nutritionist and Registered Dietitian and promote her book.

Media placements include national and regional radio interviews, print and online expert quotes and tips, national television.

  • Contributed to article on late night snacking on Yahoo Health
  • Contributed to article on foods NOT to eat posted on COSMOPOLITAN.COM
  • Book review posted on MOMTRENDS.COM
  • Expert contribution to article on nutrition posted on BUSTLE.COM
  • “What to Pack Your Kids for a Healthy Lunch” Daytime TV – nationally syndicated
Beth Warren on Daytime TV

Beth Warren on Daytime TV

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Paula Shoyer

Develop and implement PR campaigns for Paula Shoyer’s kosher cookbooks, The Kosher Baker, The Holiday Kosher Baker, and The New Passover Menu.

Media placements include:

Various radio shows, blog sites, newspapers and magazine reviews such as:

  • Hadassah.org
  • Eat Your Books
  • The Joy of Kosher with Jamie Geller
  • The Chicago Tribune
  • Good Housekeeping
  • The Boston Globe
  • Asbury Park Press
  • Washington Post
  • New York Times
  • Canadian Jewish News
  • The Jerusalem Post

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Dark Girls

Develop and implement a PR campaign designed to promote actor/producer Bill Duke’s book, Dark Girls.  Media placements include:

Dark Girls  examines the subject of  colorism    MSNBC

 

Actor/Producer Bill Duke promotes his book Dark Girls on Good Day LA

Actor/Producer Bill Duke promotes his book Dark Girls on Good Day LA

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Food Truck Road Trip

Developed and implemented a PR campaign to promote this unique cookbook celebrating the culinary art of food trucks from across the US.  Media hits include:

  • inclusion in holiday gift guide in Everyday with Rachael Ray magazine (December issue 2014)
  • Live cooking demo on Home & Family television show on The Hallmark Channel, November 24, 2014
  • KRON 4 News, San Francisco

 

Everyday with Rachael Ray_Page_2

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101 Kids Activities That Are the Bestest, Funnest Ever!

Developed and implemented a PR campaign to promote this new book of kids activities.  Media placements include:

  • American Profile magazine (August 2014)
  • Parents magazine (July 2014)
  • The Star Ledger, Newark, NJ (July 10, 2014)
  • Fort Worth Star-Telegram, Fort Worth, TX (June 24, 2014)
  • Washington Parent magazine, Washington, DC (July 2014)
  • Bay State Parent website, Millbury, MA (July 2014)

as well as several community magazines, newspapers, blog sites and radio shows.

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Cooking Techniques & Recipes with Olive Oil

Developed and implemented a PR campaign that promotes this self-published cookbook to media outlets across the country.  Placements include:

  • American Fitness magazine (January/February 2015)
  • Taste for Life magazine (October 2014)
  • National Culinary Review magazine (May 2014)
  • cooking demo on San Diego Living – XETV, San Diego, CA (May 13, 2014)
  • interview on “America’s Dining & Travel Show” on Business Talk Radio

plus various newspapers, magazines, radio shows and blog sites across the country

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Grill to Perfection

Develop and implement PR campaign to promote the launch of Grill to Perfection.  Media placements include:

  • Romantic Homes magazine (summer 2014 issue)
  • National Barbecue News magazine (August 2014)
  • Tailgater Monthly magazine (Nov/Dec 2013)
  • Grilled magazine (May 2014)
  • Senior Wire Service (May 31, 2014
  • Food Industry News (April 2014)
  • The Daily Meal website (July 21, 2014)
  • Real Food Traveler website (Juy 21, 2014)
  • BBQ.About.com (April 8, 2014)
  • The Miami Herald, Miami, FL (June 5, 2014)
  • Las Vegas Review Journal, Las Vegas, NV (July 23, 2014)
  • Dean Richards, WGN Radio, Chicago, IL (May 25, 2014)

and several local and regional newspapers, magazines, radio shows and blog sites

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Scoop Adventures

Develop and implement a PR campaign for the launch of Scoop Adventures recipe book.  Media placements include:

  • Senior Wire Service (May 2014)
  • Eastern Home & Travel magazine (July/August 2014)
  • Live interview on “What’s Cookin’” radio show on CRN Digital Talk Radio (April 17, 2014)
  • Parade magazine website (July 28, 2014)
  • Examiner.com (June 29, 2014)
  • Energy Times magazine website (July 16,2014)
  • The Miami Herald, Miami, FL (June 16, 2014)
  • The State, Columbia, SC (June 23, 2014)
  • Sun Sentinel, Fort Lauderdale, FL (July 24, 2014)
  • The Baltimore Sun, Baltimore, MD (April 8, 2014)
  • New Haven Register, New Haven, CT (July 2)

and various other local and regional newspapers, magazines, blog sites, and radio and television.

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Charcuteria: The Soul of Spain

Develop and implement a PR campaign to launch new cookbook by Chef Jeffrey Weiss.  The book was featured in:

  • Restaurant Hospitality magazine (September 2014)
  • National Barbecue News magazine (July 2014)
  • National Culinary Review (April 2014)
  • The Los Angeles Times (April 10, 2014

and various newspapers and blog sites across the country.

Jeff Weiss was featured in a cooking demo on Home & Family on The Hallmark Channel June 20,2014

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Stuffed: The Ultimate Comfort Food Cookbook

Developed and implemented a PR campaign to promote the cookbook Stuffed.  Campaign outreach was to daily and weekly newspapers, food and consumer magazines, radio and bloggers.

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The Best Dogs Tricks on the Planet

Book launch campaign to promote The Best Dog Tricks on the Planet through print, radio, internet, and television.

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Bite Me Cookbook by Julie Albert and Lisa Gnat

Developed and implemented a PR campaign to promote the US launch of Bite Me, a whimsical look at cooking.  Developed press release and distribution to newspapers, magazines, blogs, radio and television in the US.

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Dr. Ben Michaelis

Developed and implemented a brand building PR campaign for Dr. Ben Michaelis prior to the publication of his first book.

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George Geary

Developed and implemented a PR campaign to promote Chef Geary’s various cookbooks along with promoting him as a culinary expert and securing speaking and sponsorship opportunities for him.  Media placements have included inclusion in a feature article in The Wall Street Journal, cooking demonstrations on the nationally syndicated television show Daytime TV and Home & Family on The Hallmark Channel, cookbook reviews and recipes featured in various newspapers across the country and interviews on local and regional radio programs.

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Chef Luigi Diotaiuti and Al Tiramisu Restaurant

Developed and implemented an on-going PR campaign that builds brand awareness and name recognition of Chef Luigi Diotaiuti across the country.  Launched a PR campaign to promote his self-published book, The Al Tiramisu Restaurant Cookbook at the end of 2013.

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Sarah Fit: Get Skinny Again

Developed and implemented a PR campaign to launch the release of Sarah Fit: Get Skinny Again.

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The Warm Kitchen

Developed and implemented a PR campaign launch self-published Gluten Free cookbook.  Targeted newspapers, food bloggers, magazines and radio.

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Slow Cooking for Two

Developed and implemented PR campaign for cookbook launch.  Media outreach included newspapers, online sites, food bloggers, radio and television.

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Easy as Pie Pops

Developed and implemented cookbook launch to newspapers, magazines, radio and television.

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Andrew Wilder’s October Unprocessed

Launched promotional campaign for the October Unprocessed month-long healthy-eating challenge. The goal was to increase participation from 6,000 in the previous year to 10,000 in 2013. By the end of the month, more than 17,000 people took the pledge.

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LifeSize

Developed and implemented an ongoing PR campaign to build brand awareness for LifeSize, a portion-control weight loss system.

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