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Trina Kaye makes connections. As a public relations consultant, she regularly connects the press to her clients creating national news coverage. She also works with brand strategists to connect targeted media with multi-media branding and marketing opportunities.<\/p>\n
Trina has lead her own consulting firm since 1992. Her client list includes culinary professionals and non-fiction authors to advertising agencies, marketing companies as well as technology companies, entrepreneurs and branded personalities.<\/p>\n
Trina has secured media placements for her clients in news outlets like The Today Show, CNN, Fox News, Bloomberg TV, The New York Times, Time Magazine, The Associated Press, USA Today, Time, The Washington Post, The Boston Globe, The Los Angeles Times, and The Los Angeles Business Journal.<\/em>\u00a0She has also had great success with placement in consumer magazines including:\u00a0Better Homes and Gardens, First for Women, InTouch Weekly, People, Cooking Light, Cosmopolitan, Southern Living, Ladies\u2019 Home Journal, Woman\u2019s Day <\/em>and\u00a0Woman\u2019s World<\/em>.<\/p>\n Trina began her career in the telecommunications industry working for GTE Corporation where she was a statistical analyst in a local operating division. During her 14 years with the company, she steadily excelled, holding various positions and finally established herself in the public affairs department. During her years there, she worked directly for the company spokesman, developing company position statements and designing media training for all local managers. Before leaving the company to start her own business, Kaye was the Community Affairs Manager overseeing community involvement strategies for the company\u2019s operating territories in California, Hawaii and the Pacific Northwest. She was in charge of all special events for the company and evaluated and implemented all sponsorship requests as well as managing the company\u2019s $4.5 million annual Corporate Contributions Budget.<\/p>\n She then went on to work in the direct response marketing industry, landing her first project with The Highlander television series, developing show-branded products and marketing them through fan conventions and expos, as well as developing and producing direct response advertisements within the show.\u00a0 After working on the product side for a few years, Trina began handling PR for many of the top marketing companies producing infomercials.\u00a0 She got these companies featured in USA Today<\/em>, the New York Times<\/em>, and industry publication such as Entrepreneur, <\/em>Adweek<\/em> and Advertising Age<\/em>.<\/p>\n It was after landing a major article for a client in the New York Times<\/em> that her first culinary client found her.\u00a0 Trina then branched out into the world of food and health, working with many cookbook authors, chefs, fitness experts, medical professionals, and publishers.\u00a0 She has loved every minute of it.<\/p>\n Trina served as the education co-chair for the International Association of Culinary Professionals (IACP), was actively involved in Les Dames d \u2019Escoffier and served as co-president of the Los Angeles\/Orange County chapter for three years, and served on the marketing committee, and elected to the board of directors, for the Venice Chamber of Commerce.\u00a0 She lives in Los Angeles, California.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Trina Kaye makes connections. As a public relations consultant, she regularly connects the press to her clients creating national news coverage. She also works with brand strategists to connect targeted media with multi-media branding and marketing opportunities. Trina has lead her own consulting firm since 1992. Her client list includes culinary professionals and non-fiction authors […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"yoast_head":"\n