Trina Kaye makes connections. As a public relations consultant, she regularly connects the press to her clients creating national news coverage. She also works with brand strategists to connect targeted media with multi-media branding and marketing opportunities.
Trina has lead her own consulting firm since 1992. Her client list includes culinary professionals and non-fiction authors to advertising agencies and marketing companies as well as entrepreneurs and branded personalities. They all seek Trina’s advice and expertise to reach their targeted public relations goals.
Trina has secured media placements for her clients in news outlets like The Today Show, CNN, Fox News, A&E Biography, The New York Times, Time Magazine, The Associated Press, USA Today, Time, The Washington Post, The Boston Globe, The Los Angeles Times, and The Los Angeles Business Journal. She has also had great success with placement in consumer magazines including: Better Homes and Gardens, First for Women, InTouch Weekly, People, Cooking Light, Cosmopolitan, Southern Living, Ladies’ Home Journal, Woman’s Day and Woman’s World.
Her career in the telecommunications industry working for GTE (now Verizon) where she was a statistical analyst in a local operating division. During her 14 years with the company, Trina steadily excelled, holding various positions up the corporate ladder, finally establishing herself in the public affairs department. During her seven years in that department, she worked directly for the company spokesman, developing company position statements and designing media training for all local area managers. Trina was then promoted to Community Affairs Manager overseeing community involvement strategies for the company’s operating territories in California, Hawaii and the Pacific Northwest. She was in charge of all special events for the area, evaluated and implemented all sponsorship requests as well as managing the company’s $4.5 million annual Corporate Contributions Budget.
After leaving GTE,Trina started The Trina Kaye Organization landing her first project with The Highlander syndicated television series, developing show-branded products and marketing them through fan conventions and expos, as well as developing and producing direct response advertisements within the show. After working on the product side for a few years, Trina began handling PR for many of the top direct response marketing companies producing infomercials, getting them featured in USA Today, the New York Times, and industry publication such as Entrepreneur, Adweek and Advertising Age.
It was after landing a major article for a client in the New York Times that her first culinary client found her. Trina then branched out into the world of food and health, working with many cookbook authors, chefs, fitness experts, medical professionals, and publishers. She has loved every minute of it.
Trina is the co-president of Les Dames d ’Escoffier Los Angeles/Orange County chapter, and heads the marketing and membership committee. Active in her community, Trina served on the Board of Directors for the Venice Chamber of Commerce for several years, overseeing marketing and membership activities. She has been actively involved with The International Association of Culinary Professionals (IACP), and Women Chefs & Restaurateurs (WCR). Trina gives presentations across the country on public relations to authors, bloggers and culinary professionals. She lives in Venice Beach, California.